BIMI: your brand logo in the inbox

With DMARC at reject you can show your logo next to emails. How BIMI works and what you need.

What BIMI is

BIMI (Brand Indicators for Message Identification) shows your brand logo next to emails in supporting mailboxes (Gmail, Apple Mail, Yahoo). It's a signal of trust and recognizability.

What you need

• DMARC enforced at quarantine or reject (none is not enough).
• Your logo as SVG Tiny PS, published via a BIMI DNS record.
• For Gmail/Apple: a VMC (or CMC) certificate attesting trademark ownership.

Where to start

First get DMARC to reject safely, then prepare the logo and record. Without solid authentication, BIMI won't activate.